The Kroger Co. has teamed with visual artificial-intelligence company Everseen to help it transform the customer experience. The technology began rolling out at Kroger stores this past March and will continue to deploy in the coming months, with plans for the solution to be installed at 2,500 stores across the country
Everseen aims to minimize moments of friction that customers encounter during checkout. The company’s solution seeks to reduce errors that customers occasionally experience at self-checkout, enabling them to correct those errors themselves, and leading in turn to a better customer experience and higher employee efficiency.
“We are laser-focused on continuous improvements to customers’ experience across our stores,” said Mike Lamb, Kroger’s VP of asset protection. “By leveraging Everseen’s Visual AI and machine-learning technology, we’re not only able to remove friction for the customer, but we can also remove controllable costs from the business and redirect those resources to improving the customer experience even more.”Retail Leader