In addition to their joint desire to dominate the whole U.S. paycheck, Amazon and Walmart are trying to dominate October. Several credible sources reported on Tuesday (Sept. 22) that the long-postponed Prime Day will be now be held Oct. 13-14. Walmart countered with an announcement that it will focus on toys and other gift categories as the retail industry prepares for an early start to the holiday season.
First, Amazon. Many of the sources have quoted an internal Amazon email that sets the date. Amazon normally holds its big Prime Day of special sales in July, but has been postponing this year’s date since the pandemic began, saying only that it would happen in Q4.
The Oct. 13-14 date isn’t a complete surprise. But seen in the context of Amazon’s previously announced plans to hold Black Friday sales every Friday beginning Oct. 26 and running through Thanksgiving weekend, the company now has at least two major sales events in October.Pymnts