Walmart’s Free Assembly is the latest attempt to get attention in fashion.
Two years ago the retail giant unveiled a series of new in-house apparel brands for men, women and kids, while also accumulating several direct-to-consumer labels including Bonobos, Eloquii and ModCloth. Last year ModCloth was sold off and Bonobos downsized.
Some 15 years ago, Walmart ads were seen in Vogue magazine, around when the company sponsored a New York City fashion show to highlight new, higher-priced apparel lines. But what has been seen as a retreat from such endeavors may just be an adjustment, as Walmart’s apparel pure plays and now Free Assembly represent more casual, if stylish, design.Retail Dive