Walmart’s new membership program is looking to “plus up” some of the birthdays, vacations, and other special events canceled due to COVID-19.
Walmart+ is launching a new program, called “Walmart Plus Up,” designed to provide select customers with experiences they have missed and could not otherwise undergo during the pandemic. The first Walmart Plus Up event happens Sunday, Sept. 20. Eliot Fagley, an anesthesiologist who leads the critical care unit’s COVID-19 response at Virginia Mason Medical Center in Seattle, and his family will be the only family in attendance during the NFL pro football team Seattle Seahawks’ home opener and lead the team’s raising of the “12” flag.
During the next four months, the Walmart Plus Up initiative will also feature an immersive Halloween “trunk or treat” contact-free trick-or-treating experience, a home classroom setup, a wedding redo, a virtual Thanksgiving with all the trimmings, an at-home movie theater experience, a socially distanced birthday party, a quinceanera celebration, an at-home vacation designed around a canceled trip, and an at-home Super Bowl tailgate. Walmart says surprise celebrities may also participate in some of the events.
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
