Retail Ecommerce Ventures, which acquired Dressbarn’s intellectual property in 2019, has also snapped up other brands and retailers like Modell’s, Pier 1 Imports and Linens ‘n Things. Now that Dressbarn is part of the firm’s portfolio, the company is revamping the women’s apparel retailer as a digital, e-commerce platform.
“Having enjoyed our physical stores for decades, our shoppers are accustomed to the convenience of in-person returns,” Dressbarn CEO Shayan Zadeh said in a statement. “To meet these customer expectations while also growing our online presence, Happy Returns’ network provides Dressbarn shoppers with the accessibility of a physical drop-off location while still maintaining a contactless experience.”
In addition to its new partnership with Dressbarn, Happy Returns has added other retailers like Avenue and World Market to its roster. As retailers enlist the returns company’s help, it remains to be seen how much consumers will spend and return during this upcoming holiday season, but a September 2019 report from Oracle found that 77% of consumers planned to return some of their gifts received during the last holiday season.Retail Dive