Back in March and April, when the COVID-19 pandemic began putting malls out of business, Centennial executives hunkered down in a series of defensive planning meetings to weather the crisis.
“Then a day came when we recognized that this pandemic was further accelerating a change in consumer behaviors and preferences and that we needed a strategy that was more offensive and innovative,” said Centennial COO Whitney Livingston. “We needed to meet the customers where they wanted to be met.”
That turnabout in planning strategy resulted in this month’s introduction of Centennial’s Shop Now! program, a cross-portfolio, omnichannel program that allows people to shop its seven regional and super-regional malls the same way they shop Amazon.Chain Storeage