Amazon’s foray into luxury fashion is the latest blow this year to U.S. department stores, which have been hit especially hard by the coronavirus pandemic.
The e-commerce company announced Tuesday the launch of a section on its mobile app called Luxury Stores, kicking off with items from designer Oscar de la Renta’s pre-fall and fall-winter 2020 collections. It said additional luxe fashion brands will be added to the app in the coming weeks.
Only Amazon Prime members will initially be able to shop this section by invitation, according to Amazon. But invitations will be extended to more customers over time, it said. Amazon’s Luxury Stores will include interactive features like 360-degree viewing, which allows shoppers to see items on different body types and various skin tones.CNBC