With 2020 proving disastrous for retailers, a group is introducing a new shopping holiday for a much-needed boost — or at least to help prevent things from getting worse.
It’s called 10.10, mirroring China’s Singles’ Day, which is held on Nov. 11, or 11/11, and is now the world’s biggest shopping event. More than two dozen major retailers have signed on, says Deborah Weinswig, a retail consultant who masterminded the new event. The rewards app Shopkick Inc. is a partner in the effort and is launching a 10.10 website.
Companies have yet to disclose their participation. Retailers carefully plan sales events, where the element of surprise can be key in drumming up shoppers’ interest.
Source: Bloomberg
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
