It’s no secret that online grocery demand has soared over the past several months. What’s surprising is the popularity of pickup, which according to several accounts has been preferred by consumers over delivery during the pandemic.
Digital consulting firm Brick Meets Click found in June that 54% of online grocery sales came through pickup compared to 46% through delivery. Less than 10% of consumers use both modes, Brick Meets Click partner David Bishop recently said in an interview, increasing pressure on grocers to offer both services and reach as many online shoppers as they can.
Instacart, which delivered orders at Whole Foods until 2018, has added 1,400 stores to its pickup service during the pandemic. Nilam Ganenthiran, Instacart’s president, said the growth of the pickup has outpaced delivery since March, and that the service now brings in more than $1 billion for the company.Grocery Dive