Amazon put a new date on the calendar last week. No it’s not Prime Day. But it has told its sellers that “Black Friday” deals will start on Monday, Oct. 26, leaving the rest of the retail world to read the tea leaves on Amazon’s Q4 plans.
According to Tamebay, an Amazon seller news site, Amazon Early Black Friday Deals will start and run through Nov. 19. There will be three weeks of Amazon Early Black Friday Deals with different products on special offer each week. The traditional “Black Friday” falls on Nov. 27 this year; Cyber Monday is Nov. 30.
“This means that Amazon will pretty much have sales events running for two entire months. We’re still expecting Prime Day to fall in the first week of October and barely a three weeks later the Amazon Early Black Friday Deals will kick off,” says Tamebay.Pymnts