Instacart just keeps gobbling up market share, this time in the convenience store channel.
The largest grocery e-commerce provider is teaming up with the largest convenience retailer, 7-Eleven, to essentially redefine what “convenience” means in the c-store industry.
The company is bringing same-day delivery to 7-Eleven customers, often in as fast as 30 minutes. Instacart will deliver thousands of convenience, alcohol and grocery items from the chain to customers’ doors in participating pilot markets. The multiphased launch is now live at more than 750 stores in Dallas; Miami; Baltimore; Washington, D.C.; and the surrounding areas, with plans to expand nationally to more than 7,000 7-Eleven stores across the U.S.Retail Leader