Instacart is moving into a channel that’s undergone a dramatic digital shift over the past several months. Convenience stores have long relied on their physical locations to sell snacks and smokes, but the pandemic, along with their widening assortment of food and beverage options, are quickly pushing them online.
7-Eleven is a prime example of this shift. Just over a year ago, the chain only offered delivery from 200 locations. By August of this year, it offered delivery from around 1,300 cities through third-party firms like DoorDash and Uber Eats.
Through Instacart, 7-Eleven will be able to reach an even larger pool of shoppers, including the millions that have signed up with Instacart this year.Retail Dive