Long before COVID-19 got mall owners to try to expand their tenant curations to Amazon fulfillment centers and medical centers, the developers of AREA15 in Las Vegas envisioned an art-inspired consumer bazaar with a 23-ft.-high Japanese maple tree festooned with LED lights and something called The Beast Pop-Up Food Experience.
The much-ballyhooed Vegas attraction opens on Sept. 17, billing itself as “Art galaxy, not art gallery” with art one can literally get into. Its centerpiece will be the Omega Mart, which will feature ever-changing collections from Santa Fe’s Meow Wolf Art Collective.
“We set out to design something that has never been built before: a vast bunker to house the burgeoning experience economy,” said Michael Beneville, a founding partner and chief creative officer of AREA15.
Source: Chain Storeage
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