Shopify announces today that Jon Wexler, the longtime Adidas executive who most recently served as the GM of Kanye West’s Yeezy line, will be joining the Canadian e-commerce company as VP of its creator and influencer program.
Wexler, who worked with some of the biggest entertainers in the world during his combined 18 years at Adidas, will begin his new role on Sept. 14. The news comes after Adidas confirmed Wexler’s departure on Monday.
In his new position at Shopify, Wexler will aim to expand the company’s partnerships with creators and artists, enabling scalable entrepreneurship for a whole new set of small businesses. Ahead of Shopify’s announcement of the new hire, Complex spoke with Wexler and Loren Padelford, VP and GM at Shopify, about the past, present, and future of their partnership. A lightly edited version of the conversation appears below.Complex