Walmart+ will cost $98 a year to receive free delivery for orders over $35. The company hopes to build on the success of its pickup grocery business.
Walmart is rolling out its newest and much-anticipated attempt to compete with Amazon Prime: a membership service that will give customers free shipping on tens of thousands of items, including produce and groceries.
The service, Walmart+, will cost $98 a year. That is lower than the $119 charged for Amazon Prime, which set the bar for e-commerce membership services, but Walmart+ will require an order of at least $35, while Prime does not have a minimum.