NEW INSTAGRAM FEATURES TO HELP CREATORS MONETIZE CONTENT, OTRIUM RAISES $26.4M, DOLLAR GENERAL Q1 COMP SALES +21.7%

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  1. Instagram has announced it is testing new features that will make it easier for creators to monetize their followings such as ads before IGTV videos that share revenue with the creators and the option for followers to purchase “badges” to show their support. Story by Toby Howell.
  2. As retailers deal with inventory pileup, investors are betting on Otrium, a platform to sell end-of-season fashion, to help brands sell leftover product. Coverage from Tatiana Walk-Morris.
  3. Dollar General Q1 comp sales +21.7% (vs +7.9% estimate). via Dollar General Press Release.

Source: Instagram Rolls Out New Features That Allow Creators to Monetize Their Followings | Morning Brew

Source: Otrium raises $26.4M to sell end-of-season fashion | Retail Dive

Source: Dollar General Q1 comp sales +21.7% (vs +7.9% estimate). | Dollar General Press Release.

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