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B2B Marketing During a Crisis: 8 Ways to Keep Awareness Up | John Forberger

The below post comes from one of our absolute favorites at Omni Talk, John Forberger of Forberger Communications.

B2B marketers are in an odd spot right now. What’s the right thing to do next? Budgets are being reexamined, in-person events meant to network and “fill the sales pipeline” were canceled or went virtual, and brand awareness has dropped. Oh, and anyone who keeps saying it’s business as usual is a 🤡.

Fear not — for the next five-ish minutes — there are eight proven things B2B marketers can do to stay top of mind with target audiences during the Coronavirus crisis.

Click the link below to find out what they are . . .

Source: B2B Marketing During a Crisis: 8 Ways to Keep Awareness Up | John Forberger

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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