- Topgolf Entertainment Group has opened a new, smaller format combining an upscale restaurant and bar with virtual gaming experiences. Story by Marianne Wilson.
- Area15, set to open in Las Vegas in April, describes itself as an “edgy, interactive, trend-ahead mall and performance complex that blurs the line between fantasy and reality.” Coverage from Al Urbanski.
Source: First Look: Topgolf unveils new ‘lounge’ concept | CSA
Source: Area15 partners with Intel on retail experience testing | CSA