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          Today’s Top Talk

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          1. Mattel Inc. and Walmart Inc. are trying out interactive video to market and sell toys ranging from Barbie to a castle based on the forthcoming movie “Frozen 2.” Both companies are “leasing floors” in a new virtual store called KidHQ, which lets users browse toys and merchandise in videos with various choose-your-own-adventure formats.
          2. U.S. retail sales fell for the first time in seven months in September, raising fears that a slowdown in the American manufacturing sector could be starting to bleed into the consumer side of the economy.

          Source: Walmart and Mattel Lease ‘Floors’ in a Virtual Toy Store Run on Interactive Video | Wall Street Journal

          Source: US retail sales unexpectedly decline in a sign that consumer economy could be cracking | CNBC

          Chris Walton

          Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

          Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

          Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

          He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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