I recently published a new post on Forbes titled, “What’s Wrong At Macy’s? Look To Story For A Clue”

A quick excerpt —
The grass is greener but the business model clearly is not in the latest iteration of Story at Macy’s. Story is now a clear microcosm of everything wrong at the beloved retailer.

Read the entire article via Forbes here —
https://www.forbes.com/sites/christopherwalton/2019/08/22/whats-wrong-at-macys-look-to-story-for-a-clue/

Be careful out there.

– Chris and the Omni Talk team