- Nike unveiled the first of its kind sneaker subscription for kids dubbed ‘Nike Adventure Club.’ The lowest cost tier of the service offers 4 pairs a year for $20 a month.
- The North Face opened their first experiential store concept last week in Soho, as they home to transform their stores into “basecamps for exploration.” The company has indicated they hope to refresh the “majority of its fleet” by 2024. The retailer joins a long list of firms adding experiential environments to their brick and mortar locations as they look to entice consumers an omnichannel environment.
Source: Nike’s new subscription service tackles a costly aspect of raising children | Finance Yahoo
Source: The North Face plans to refresh ‘majority’ of fleet by 2024 | Retail Dive