- Amazon released Prime Day figures reporting more than 175 million items purchased, largest day ever for Prime membership sign ups, and sales occurring in 18 countries which is double the amount from the first Prime Day in 2015.
- Tru Kids Brands, which owns the Toys ‘R’ Us brand is planning on opening two locations, in partnership with b8ta, prior to the holiday shopping season. The stores will open in high traffic locations, focus on customer experience, and have much smaller footprints than prior Toys ‘R’ Us locations.
- Thirdlove is opening a pop-up store in New York which will remain open until the end of the year. The first of its kind for the direct to consumer brand which has focused on improving “fit question” in the bra industry.
Source: Tru Kids, b8ta to open 2 Toys R Us stores in time for the holidays | Retail Dive