I recently published a new post on Forbes titled, “Fisher-Price’s Relaunch Of Rescue Heroes Is A Great Example Of The Right Way To Launch A Brand”
A quick excerpt —
Fisher-Price should be applauded for its approach in relaunching the Rescues Heroes brand, for the effort speaks to how CPGs should think about brand strategy within the modern age, writes contributor Chris Walton.
Be careful out there.
– Chris and the Omni Talk team