I recently published a new post on Forbes titled, “Fisher-Price’s Relaunch Of Rescue Heroes Is A Great Example Of The Right Way To Launch A Brand”
A quick excerpt —
Fisher-Price should be applauded for its approach in relaunching the Rescues Heroes brand, for the effort speaks to how CPGs should think about brand strategy within the modern age, writes contributor Chris Walton.
Be careful out there.
– Chris and the Omni Talk team
Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.
Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.
Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.
He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."