Rescue Heroes Figures (Courtesy o Mattel)
I recently published a new post on Forbes titled, “Fisher-Price’s Relaunch Of Rescue Heroes Is A Great Example Of The Right Way To Launch A Brand”
A quick excerpt —
Fisher-Price should be applauded for its approach in relaunching the Rescues Heroes brand, for the effort speaks to how CPGs should think about brand strategy within the modern age, writes contributor Chris Walton.
Read the entire article via Forbes here —
https://www.forbes.com/sites/christopherwalton/2019/02/15/fisher-prices-relaunch-of-rescue-heroes-is-a-great-example-of-the-right-way-to-launch-a-brand/
Be careful out there.
– Chris and the Omni Talk team
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
