In a WiFi-Enabled World, Shopping & Buying Are Two Different Things |

Smart retailers, taking a page from co-working spaces, will rapidly implement personalized guest wifi experiences . They will move towards easy sign-in guest WiFi and mobile-based omnichannel experiences to better understand their customers — writes New Retail expert Chris Walton.

Source: In a WiFi-Enabled World, Shopping & Buying Are Two Different Things |

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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