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Location Marketing is the Flux Capacitor of Mobile Retailing | uberall

After discussing the changing dynamics of marketing in a mobile world and the ever-evolving retail landscape via technologies like visual search and mobile payments, today we finish our three-part series by examining why location-based search marketing is a critical component of success for every retailer.

Source: Location Marketing is the Flux Capacitor of Mobile Retailing | uberall

Chris Walton View All

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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