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The New Mental Gymnastics of Mobile Retailing | uberall

Many people like to claim on social media that Scott Galloway is wrong, but few people have the class and guts to say that he is two-thirds right. In Part II of my series with Uberall — The Mental Gymnastics of Mobile Retailing — I discuss how the marketing funnel that Galloway espouses is changing right in front of our eyes.

In our introduction to this series, The Curious Case of Location Marketing in a Mobile World, we discussed the need for a new definition and understanding of the concept of mobile technology and what it can accomplish. Let’s look now at how mobile fits into the bigger picture.

Source: The New Mental Gymnastics of Mobile Retailing | uberall

Chris Walton View All

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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