Many people like to claim on social media that Scott Galloway is wrong, but few people have the class and guts to say that he is two-thirds right. In Part II of my series with Uberall — The Mental Gymnastics of Mobile Retailing — I discuss how the marketing funnel that Galloway espouses is changing right in front of our eyes.
In our introduction to this series, The Curious Case of Location Marketing in a Mobile World, we discussed the need for a new definition and understanding of the concept of mobile technology and what it can accomplish. Let’s look now at how mobile fits into the bigger picture.
Source: The New Mental Gymnastics of Mobile Retailing | uberall
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 