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The Curious Case of Location Marketing in a Mobile World | uberall

Uberall, a leader in location marketing, recently asked me to write a piece about the value of location marketing in our ever-evolving retail world.

I jumped at the opportunity because location marketing — or geo-targeted mobile search — shines a light on one of the most misunderstood aspects of today’s retail world: mobile technology.

In fact, I not only jumped at the opportunity, I wrote an entire three-part series on the topic. Today you can check out the first part in the series by clicking on the source link below.

Source: The Curious Case of Location Marketing in a Mobile World | uberall

Be careful out there,

Chris

Chris Walton View All

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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