Uberall, a leader in location marketing, recently asked me to write a piece about the value of location marketing in our ever-evolving retail world.
I jumped at the opportunity because location marketing — or geo-targeted mobile search — shines a light on one of the most misunderstood aspects of today’s retail world: mobile technology.
In fact, I not only jumped at the opportunity, I wrote an entire three-part series on the topic. Today you can check out the first part in the series by clicking on the source link below.
Source: The Curious Case of Location Marketing in a Mobile World | uberall
Be careful out there,
Chris
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 