Uberall, a leader in location marketing, recently asked me to write a piece about the value of location marketing in our ever-evolving retail world.
I jumped at the opportunity because location marketing — or geo-targeted mobile search — shines a light on one of the most misunderstood aspects of today’s retail world: mobile technology.
In fact, I not only jumped at the opportunity, I wrote an entire three-part series on the topic. Today you can check out the first part in the series by clicking on the source link below.
Be careful out there,