The Curious Case of Location Marketing in a Mobile World | uberall

Uberall, a leader in location marketing, recently asked me to write a piece about the value of location marketing in our ever-evolving retail world.

I jumped at the opportunity because location marketing — or geo-targeted mobile search — shines a light on one of the most misunderstood aspects of today’s retail world: mobile technology.

In fact, I not only jumped at the opportunity, I wrote an entire three-part series on the topic. Today you can check out the first part in the series by clicking on the source link below.

Source: The Curious Case of Location Marketing in a Mobile World | uberall

Be careful out there,


Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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