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Leveraging Packaging As Part Of The E-Commerce Experience | Dieline

I recently sat down with Danaher’s Product Identification Director of Customer Experience and Insights and my good friend and colleague, Danielle Sauve, to wrap about the future of packaging (pun very much intended).

You can click on the source link below to read the interview in full.

Packaging is important to CPGs, but we often forget that packaging plays a role in retail too. Retailers understand the impact packaging has on consumer purchasing behaviors, but often face challenges with CPGs who design their packaging as an isolated product, never considering how the product packaging would look on shelf or how it appears online.

Source: Leveraging Packaging As Part Of The E-Commerce Experience | Dieline

Be careful out there,


P.S. Omni Talk will be taking a small break from its normal production schedule this week. We will return next week, as usual, with our normal articles, podcasts, and videos. The NFL draft will be watched in Vegas in between today and then.

Chris Walton View All

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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