Erin Harris, editor-in-chief, at Retail Executive Magazine just published this wonderful article on Alibaba and what retail executives really need to know about a Tmall strategy, Plus, Erin also graciously includes a wonderful two-page take from yours truly on the topic as well — thanks Erin!
Click the source link below to read the article.
In the age of competitive differentiation and building the brand, here’s a look at how cross-border selling via flagship stores on Alibaba’s Tmall can grow your business in the world’s second-largest economy.
Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.
Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.
Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.
He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."