Erin Harris, editor-in-chief, at Retail Executive Magazine just published this wonderful article on Alibaba and what retail executives really need to know about a Tmall strategy, Plus, Erin also graciously includes a wonderful two-page take from yours truly on the topic as well — thanks Erin!
Click the source link below to read the article.
In the age of competitive differentiation and building the brand, here’s a look at how cross-border selling via flagship stores on Alibaba’s Tmall can grow your business in the world’s second-largest economy.
Source: Considering A Flagship Store On Tmall? What Retail Execs Need To Know | Retail Executive Magazine
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 