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Data In Omni-Channel Retailing Is About Art, Not Science | Retail Executive

I am honored to be featured in the current edition of Retail Executive Magazine. Thank you to Erin Harris and the team! Below is the intro to the piece, and you can click on the source link here or below to read more.

Rhett Butler in Gone with the Wind remarked:

I told you once before that there were two times for making big money — one in the upbuilding of a country and the other in its destruction. Slow money on the upbuilding; fast money in the crack-up. Remember my words. Perhaps they may be of use to you some day.

While good old Rhett was really speaking about the Civil War, his advice still rings true today because a “crack-up” is exactly what we have in retail right now. We are in a period of incredible adaptation. The question is not what will happen to retail. The pie is the pie, so to speak. The far more important question is, how will the pie get carved up? Or said another way, which retailers that we know today will survive for the long term? What new players will emerge? And what technologies will play the largest roles in determining how the pie ultimately gets carved up?

Source: Data In Omni-Channel Retailing Is About Art, Not Science | Retail Executive Magazine

Chris Walton View All

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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