Starbucks order-pickup provides a window into the future of retail. If you haven’t tried it, you can watch the video and learn how easy it is to use.
Be careful out there,
P.S. If you couldn’t guess from the video, I love the Starbucks app. Love, love, love. It enables you to pay at the press of a button, without fumbling for cash or credit cards, it tracks your purchases so you can earn free coffee (you are really missing out on this if you don’t use it), and most importantly, I never, ever have to wait in lines again.
P.P.S. Starbucks order-pick up is only a glimpse into the future of how retail will change. It is founded upon the same principles as what Amazon just announced this week with Instant Pick Up (you can read more about instant Pickup here). It is fun to imagine a world where Amazon’s visual recognition scan technology and Starbucks order pickup combine to create an entirely new way to interact (or not interact at your choosing) with retail stores. We are not far off from the love-child of a four way between Amazon, Starbucks, IKEA, and Bonobos permeating our lives!
More to come on that. Stay tuned.
P.P.P.S. I also hope you enjoyed minute 2:51 of the video above. They don’t teach opening doors at Harvard.
Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.
Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.
Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.
He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."