Starbucks order-pickup provides a window into the future of retail. If you haven’t tried it, you can watch the video and learn how easy it is to use.
Be careful out there,
Chris
P.S. If you couldn’t guess from the video, I love the Starbucks app. Love, love, love. It enables you to pay at the press of a button, without fumbling for cash or credit cards, it tracks your purchases so you can earn free coffee (you are really missing out on this if you don’t use it), and most importantly, I never, ever have to wait in lines again.
P.P.S. Starbucks order-pick up is only a glimpse into the future of how retail will change. It is founded upon the same principles as what Amazon just announced this week with Instant Pick Up (you can read more about instant Pickup here). It is fun to imagine a world where Amazon’s visual recognition scan technology and Starbucks order pickup combine to create an entirely new way to interact (or not interact at your choosing) with retail stores. We are not far off from the love-child of a four way between Amazon, Starbucks, IKEA, and Bonobos permeating our lives!
More to come on that. Stay tuned.
P.P.P.S. I also hope you enjoyed minute 2:51 of the video above. They don’t teach opening doors at Harvard.
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 